Nissan Launches New Era for NISMO as Global Performance Road Car and Motorsport Brand

Nissan Motor Co., Ltd. kicked off a new era for Nismo, confirming it as Nissan’s exclusive global performance road car and motorsport brand and officially opening the new Nismo global headquarters and development center in Yokohama, Japan.

Nismo is already well-known to motorsports and performance car enthusiasts in Japan and to millions of global gaming enthusiasts. Now, Nismo is poised for accelerated global impact, enhancing Nissan’s reputation for innovation and excitement with a new line-up of sporty Nissan road cars.

In a special ceremony today, Nissan CEO Carlos Ghosn declared the new headquarters open and explained how Nismo will play an even more prominent role for the company’s performance car and motorsport activities.

The first new Nissan road car to get the Nismo treatment, the Juke Nismo, is already on sale in Europe and Japan and launches in the U.S. in the second quarter of this year.