Discovering talent in the digital era

Appealing employer: The path to getting the best talent starts long before candidates have even started looking for a job. “It is important to establish a link with universities and develop strategies so that these coveted profiles see the company as an interesting destination where they can develop their potential”, says Oliwia. One way to interact with talent is through experiences like SEAT's KickStart Challenge, where students demonstrate their skills by solving challenges. Those selected are eligible for internships of up to 12 months in different areas.

Retaining talent: Not only is it important to attract the best profiles, but also to retain them. There is increasing diversity in the workforce, different generations, different cultures… For Oliwia, “the key is to individualise, to follow up on each person to see what benefits we can offer them to promote their professional growth and well-being.”

We must also take into account that, although “a permanent job for life”  has been the holy grail for years, the profile of a restless professional is gaining ground. According to a survey by The Guardian, 90% of millennials do not intend to have the same job for more than five years. “SEAT has always been a reliable employer, with workers who have been with the company for more than 40 years, but now we're facing another reality. It means more work for us, with constant recruitment processes, but it's also rewarding to continuously integrate new ways of working”, Oliwia concludes.